Have you ever tried affirmations but felt like they're just not working for you? You’re not alone. In this video, I explore why affirmations often don’t work - especially for thoughtful, deep-feeling women who are already doing the inner work, but not feeling the shift. I’ll walk you through what actually needs to happen for an affirmation to “land” and create real change. It’s not about saying something positive over and over, but rather about tuning in to what you're truly thinking or feeling, and finding something new to say that feels believable and emotionally true. This simple shift in how you use affirmations can help rewire your brain and change how you show up in the world. If this resonates, I’d love to hear how you’re using affirmations in your own life or what you’re finding tricky.